Finding the right Google Ads specialist in Nigeria can make a significant difference to how effectively a business uses paid search advertising. Google Ads can help businesses reach people actively searching for products and services, but campaign performance depends on factors such as keyword research, campaign structure, ad copy, bidding, conversion tracking, landing pages and ongoing optimisation.

Nigeria has a growing community of digital marketers and paid advertising professionals working across Google Search, Display, YouTube, Shopping and Performance Max campaigns. Some specialise primarily in Google Ads, while others combine paid search with SEO, analytics, social advertising and broader digital marketing.

This guide highlights 15 Google Ads specialists in Nigeria whose publicly available professional profiles or websites indicate experience with Google Ads, PPC, paid media or performance marketing. The names are presented as specialists to research rather than as an objective ranking, because the right professional depends on your industry, advertising budget, campaign objectives and required level of support.

For businesses looking for broader digital marketing support alongside Google Ads, Scalabu Digital provides SEO, PPC, social media advertising, content marketing, web development and other digital marketing services.

List of 15 Google Ads Specialists in Nigeria

Somtochukwu Ikwuazom Henry
Muyiwa Adekojede
Sheriffdeen Soleye
Olivia Okonkwo
Elvis Ekoigiawe
Chiamaka Ndubuisi
Daramola Olawale
Muftihat Orekan
Peter Afolabi
Sunmola Adewale Taiwo
Olawuyi Awofisayo
Ugochukwu Okoro
Oghenefego Emede
Theophilus Abimbola
Jokanola Raheem

These professionals have different backgrounds and approaches to paid advertising. Some work independently, while others operate through broader digital marketing or performance-marketing businesses.

1. Somtochukwu Ikwuazom Henry: Google Ads, SEO and Digital Marketing Specialist

Somtochukwu Ikwuazom Henry is the founder of Scalabu Digital, a Lagos-based digital marketing company providing Google Ads, PPC, SEO, search engine marketing and other digital growth services.

His experience combines paid search and organic search, allowing businesses to approach Google as more than just an advertising platform. Through Scalabu Digital, he can help businesses with Google Ads and PPC campaign management, keyword research, search engine marketing, SEO, conversion-focused strategies and digital analytics.

Google Ads and PPC Expertise

Scalabu Digital provides Google Ads management and PPC services, helping businesses create and manage paid search campaigns aimed at reaching people actively searching for relevant products and services.

Somtochukwu’s work can include identifying relevant search terms, structuring campaigns, developing targeted ad strategies, managing PPC activity and connecting paid traffic with appropriate landing pages and conversion goals. The aim is to help businesses make better use of their advertising budgets while measuring the results generated from their campaigns.

The agency also provides Bing Ads management, allowing businesses to extend their paid search activity beyond Google.

Combining Google Ads with SEO

Somtochukwu’s background in SEO, SEM and digital marketing also allows him to connect paid search with organic search. SEO services at Scalabu Digital can include keyword research, technical SEO, on-page optimization, content optimization, internal linking and improving search visibility.

This creates an approach where businesses can use Google Ads for paid visibility while developing SEO for longer-term organic visibility.

Wider Digital Marketing Support

Google Ads is also part of a broader range of services offered by Scalabu Digital. These include conversion rate optimization, digital marketing strategy, content marketing, copywriting, web design and development, e-commerce development, social media marketing, email marketing and digital analytics.

This broader experience can be useful when paid advertising needs to work alongside a website, content strategy, social media campaigns or conversion optimization.

Why His Experience Is Relevant to Google Ads

Somtochukwu’s work through Scalabu Digital covers several areas that contribute to a broader paid search strategy, including:

Google Ads and PPC management
Search engine marketing (SEM)
SEO and keyword research
Conversion rate optimization
Digital marketing strategy
Digital analytics
Content and copywriting
Web and e-commerce development

Work With Scalabu Digital

For businesses looking to generate more targeted traffic, enquiries and sales through Google Ads, Scalabu Digital provides Google Ads management alongside SEO, PPC, conversion optimization, content, web development and other digital marketing services.

If you’re looking for a digital marketing partner to manage your Google Ads campaigns and connect paid search with a wider digital growth strategy, visit Scalabu Digital to explore its services and get started with a strategy tailored to your business.

2. Muyiwa Adekojede: PPC and Paid Acquisition Specialist

Muyiwa Adekojede describes himself as a PPC specialist and paid acquisition operator based in Lagos. His current focus includes Google Ads, Meta, TikTok and other paid-media channels.

His approach focuses on connecting advertising activity with measurable acquisition outcomes. He describes his work as involving campaign efficiency, conversion paths and performance reporting.

Paid Media and Google Ads

A PPC specialist may work across several stages of a campaign, including:

Paid-search strategy
Keyword research
Campaign management
Conversion tracking
Budget allocation
Performance analysis
Landing-page optimisation

Muyiwa’s public profile indicates that paid media is his primary area of execution, with SEO, research and marketing strategy supporting his approach.

3. Sheriffdeen Soleye: Google Ads and Performance Marketing Specialist

Sheriffdeen Soleye is associated with SLS Bridge Solutions and works directly on growth marketing and paid acquisition projects.

His professional profile states that he is a certified Google Ads specialist covering Search, Video and AI-powered advertising. It also describes experience managing significant monthly advertising spend and working across Nigeria and the UK.

Performance Marketing and Measurement

His approach combines paid advertising with analytics, experimentation and conversion measurement.

This can be particularly relevant to businesses that need more than campaign setup and want their advertising activity connected to:

Conversion tracking
Customer acquisition
Landing pages
Experimentation
Analytics
Performance reporting

4. Olivia Okonkwo: Google Ads Specialist in Lagos

Olivia Okonkwo specialises in Google Ads and digital advertising for businesses in Lagos and other markets.

Her website describes her as a Google Ads specialist and outlines services covering Search, Display, YouTube, Shopping, remarketing and Performance Max campaigns.

Google Ads Campaign Management

Her published process includes:

Business and market research
Keyword research
Campaign structure
Ad copy
Conversion tracking
Google Analytics
Ongoing optimisation
Performance reporting

This type of approach can be useful for businesses that need continuing campaign management rather than a one-time Google Ads setup.

5. Elvis Ekoigiawe: Google Ads and Search Marketing Specialist

Elvis Ekoigiawe is the founder of Digital Elixir and provides Google Ads management and broader search marketing services.

Digital Elixir describes its Google Ads service as covering Search, Display, Shopping and Performance Max campaigns, with campaign management focused on cost per lead and conversion measurement.

Founder-Led Google Ads Management

Digital Elixir states that accounts are run directly by Elvis Ekoigiawe and that he has more than 15 years of experience.

His broader digital marketing work also combines SEO, Google Ads, website development and lead-generation systems.

This model may appeal to businesses looking for Google Ads alongside technical SEO and website optimisation.

6. Chiamaka Ndubuisi: Google Ads and YouTube Ads Specialist

Chiamaka Ndubuisi is a Nigerian advertising and digital marketing professional specialising in Google Ads and YouTube Ads.

Her website describes her as a Google Ads expert, while her LinkedIn profile identifies her as an advertising specialist and Google Ads and YouTube Ads specialist.

Google Ads, YouTube and Lead Generation

Her public profile indicates experience with:

Google Ads
YouTube Ads
Facebook Ads
Instagram Ads
TikTok Ads
LinkedIn Ads
Lead generation
Digital marketing

She also provides education and training around digital advertising.

This makes her profile relevant to businesses interested in both advertising execution and paid-media education.

7. Daramola Olawale: Google and Meta Ads Specialist

Daramola Olawale is a Lagos-based digital marketer and performance marketing specialist whose professional profile lists Google Ads, Google Tag Manager, Google Analytics and other digital marketing tools among his skills.

His Contra profile describes him as a Meta and Google Ads specialist and performance marketer.

Performance Marketing

His work covers areas such as:

Google Ads
Meta Ads
Performance marketing
Google Analytics
Google Tag Manager
Search engine marketing
Email marketing

Businesses looking for a specialist who works across Google and Meta may consider this broader paid-media skill set.

8. Muftihat Orekan: Paid Media and Google Ads Strategist

Muftihat Orekan is a Lagos-based digital marketing and AI automation strategist whose professional website identifies Meta and Google Ads among his areas of expertise.

His work combines paid media with:

Brand strategy
Marketing systems
AI automation
Google Ads
Meta Ads
Business growth

His background includes paid campaigns for fashion and skincare businesses, as well as broader marketing-system development.

9. Peter Afolabi: Google Ads Specialist for Lead Generation

Peter Afolabi presents himself as a Google Ads specialist focused on lead generation in Nigeria.

His website specifically positions his services around Google Ads and describes work aimed at helping businesses generate leads and improve advertising performance.

Lead Generation Through Google Ads

Businesses using Google Ads for lead generation may require more than traffic. The campaign needs to connect searches with an appropriate landing page and a measurable conversion action.

Potential campaign areas include:

Search advertising
Lead generation
Campaign optimisation
Conversion-focused advertising
Performance monitoring

His website also features client testimonials describing work on Google Ads campaigns.

10. Sunmola Adewale Taiwo: Google Ads and Digital Marketing Professional

Sunmola Adewale Taiwo is a Lagos-based digital services professional whose public profile identifies him as a Google-certified digital marketer with experience in Meta and Google Ads.

His listed areas of experience include:

Google Ads
Meta Ads
SEO
Search engine marketing
Website development
Social media marketing
Email marketing
E-commerce solutions

This combination may be relevant to businesses that want paid advertising integrated with broader digital marketing activity.

11. Olawuyi Awofisayo: Digital Marketing and Google Ads Professional

Olawuyi Awofisayo is a Lagos-based digital marketer and brand communications professional.

His website lists Google Ads campaigns among his skills alongside SEO, social media advertising, email marketing, web development and media planning.

Integrated Digital Marketing

His broader skill set includes:

Google Ads
Social media advertising
SEO
Email marketing
Digital marketing
Website development
Media planning

This can be relevant to businesses that want paid advertising incorporated into a broader digital strategy.

12. Ugochukwu Okoro: Paid Ads and Digital Marketing Specialist

Ugochukwu Okoro is a Lagos-based digital marketer with more than three years of experience, according to his professional portfolio.

His portfolio identifies paid advertising, campaign planning and content strategy among his core areas and lists Google Ads alongside Meta Ads and other digital platforms.

Paid Advertising and Campaign Planning

His experience covers:

Google Ads
Meta Ads
Paid advertising
Campaign planning
Content strategy
Social media marketing
Digital marketing

Businesses that need paid advertising combined with content and social media management may find this broader profile relevant.

13. Oghenefego Emede: Performance and Ads Specialist

Oghenefego Emede is a Lagos-based digital marketer and performance advertising specialist.

His professional profile identifies Google Ads, Meta Ads and TikTok Ads among his areas of expertise. It also describes his work as covering paid campaign strategy and execution, with a focus on ROAS and CPA.

Multi-Platform Paid Advertising

His listed skills include:

Google Ads
Meta Ads
TikTok Ads
Google Analytics
Digital marketing
Market research
Performance marketing

This makes his profile relevant to businesses comparing Google Ads with other paid acquisition channels.

14. Theophilus Abimbola: Google Ads and Data-Focused Marketer

Theophilus Abimbola is based in Ikeja, Lagos, and his public LinkedIn profile identifies him as a Google Ads expert alongside his work in data analysis.

Google Ads and Analytics

The combination of advertising and data-analysis experience can be useful when campaigns require close attention to:

Campaign data
Performance reporting
Conversion metrics
Customer acquisition
Advertising analysis

Businesses should establish the specific Google Ads services currently offered and the level of campaign management required before engaging a specialist.

15. Jokanola Raheem: Digital Marketing and Paid Advertising Specialist

Jokanola Raheem is a Lagos-based digital marketing specialist who has publicly discussed using Google Ads alongside Meta Ads and GA4 for lead-generation campaigns.

In a 2026 case discussion, he described using Google Ads, Meta Ads and GA4 to identify audience gaps, improve targeting and run ongoing campaign testing for a real-estate business.

Google Ads and Conversion Tracking

His publicly described approach highlights the importance of:

Audience research
Google Ads
Meta Ads
GA4
Campaign testing
Lead generation
Conversion measurement

This can be particularly relevant to businesses that want paid advertising decisions informed by analytics rather than clicks alone.

Comparison of Google Ads Specialists in Nigeria

Specialist	Main Focus	Potentially Suited To
Somtochukwu Ikwuazom Henry	Google Ads, SEO and digital marketing	Businesses seeking integrated search marketing
Muyiwa Adekojede	PPC and paid acquisition	Businesses focused on paid-media performance
Sheriffdeen Soleye	Google Ads and performance marketing	Businesses needing analytics-led acquisition
Olivia Okonkwo	Google Ads campaign management	Businesses seeking dedicated Google Ads support
Elvis Ekoigiawe	Google Ads and search marketing	Businesses combining PPC, SEO and technical search
Chiamaka Ndubuisi	Google Ads and YouTube Ads	Lead-generation and video advertising
Daramola Olawale	Google and Meta Ads	Businesses using multiple paid channels
Muftihat Orekan	Paid media and marketing systems	Startups and brands combining ads with automation
Peter Afolabi	Google Ads lead generation	Businesses focused on generating enquiries
Sunmola Adewale Taiwo	Google and Meta Ads	Businesses wanting broader digital services
Olawuyi Awofisayo	Google Ads and digital marketing	Brands needing integrated marketing
Ugochukwu Okoro	Paid ads and campaign planning	Businesses combining advertising and content
Oghenefego Emede	Performance and paid advertising	Startups and digital brands
Theophilus Abimbola	Google Ads and data analysis	Businesses interested in data-led advertising
Jokanola Raheem	Google Ads, Meta Ads and analytics	Businesses focused on lead generation

The comparison shows that Google Ads specialists in Nigeria do not all offer the same type of service.

Some focus specifically on paid search, while others combine Google Ads with SEO, Meta advertising, analytics, content marketing, website development or broader performance marketing.

What Does a Google Ads Specialist Do?

A Google Ads specialist helps businesses create, manage and optimise paid advertising campaigns across Google’s advertising ecosystem.

Depending on the specialist, services may include:

Google Search Ads
Display advertising
YouTube advertising
Shopping campaigns
Performance Max
Keyword research
Competitor research
Ad-copy development
Campaign structure
Bid management
Negative keyword management
Conversion tracking
Google Analytics integration
Google Tag Manager
Landing-page optimisation
Remarketing
Performance reporting
Budget management

The exact scope depends on the specialist and the agreement with the client.

Why Do Nigerian Businesses Use Google Ads Specialists?

Google Ads can place a business in front of potential customers when they are actively searching for a relevant product or service.

However, paying for clicks does not automatically mean those clicks will become customers.

A campaign can lose money through:

Poor keyword targeting
Broad or irrelevant searches
Weak ad copy
Incorrect conversion tracking
Poor landing pages
Weak offers
Incorrect geographic targeting
Poor budget allocation
Failure to optimise campaigns

A specialist can help businesses structure and monitor campaigns around specific commercial objectives.

Google Ads vs SEO in Nigeria

Google Ads and SEO can both generate traffic from search engines, but they work differently.

Google Ads provides paid visibility, allowing businesses to bid for advertising placements.

SEO focuses on improving organic visibility in search results.

A business may use both.

For example, Google Ads can be used to test demand for commercial keywords while SEO is used to build longer-term organic visibility.

For businesses looking to combine both approaches, Scalabu Digital provides SEO and PPC services as part of its wider digital marketing offering. Scalabu Digital’s public company profile also identifies PPC and SEO among its core specialities.

How Much Does Google Ads Management Cost in Nigeria?

There is no single standard price for Google Ads management in Nigeria.

A specialist may charge through:

Monthly management fees
Percentage of advertising spend
Fixed campaign fees
Project-based pricing
Hourly consulting
Performance-based arrangements
Bespoke packages

The cost may depend on:

Advertising budget
Number of campaigns
Number of locations
Industry competitiveness
Campaign complexity
Number of products or services
Tracking requirements
Landing-page requirements
Reporting requirements
Level of ongoing optimisation

Businesses should distinguish between the advertising budget paid to Google and the management fee paid to the specialist.

What Should You Look for in a Google Ads Specialist?

Before hiring a specialist, consider the following.

1. Google Ads Experience

Ask how long they have been managing Google Ads and what types of campaigns they have worked on.

2. Industry Experience

A specialist familiar with your industry may understand its search behaviour, buying cycle and conversion challenges more quickly.

3. Conversion Tracking

Ask how conversions will be tracked.

Depending on the business, this could include:

Phone calls
WhatsApp enquiries
Contact forms
Purchases
Bookings
Quote requests
Email enquiries

4. Reporting

Ask what metrics will be reported and how often.

Important metrics can include:

Impressions
Clicks
CTR
CPC
Conversions
Conversion rate
Cost per conversion
Advertising spend
ROAS

5. Landing Pages

A Google Ads specialist should be able to identify when a campaign’s landing page is limiting performance.

6. Optimisation Process

Ask how frequently campaigns are reviewed and what happens when performance declines.

7. Transparency

The business should retain appropriate access to its Google Ads account and understand how advertising spend and management fees are being handled.

Questions to Ask Before Hiring a Google Ads Specialist

Before choosing between Google Ads specialists in Nigeria, ask:

How many Google Ads campaigns have you managed?
Which industries have you worked with?
Do you manage Search, Display, YouTube or Shopping campaigns?
Can you set up conversion tracking?
Do you work with Google Analytics 4?
Do you use Google Tag Manager?
How often do you optimise campaigns?
How frequently will we receive reports?
Who owns the Google Ads account?
Is the management fee separate from advertising spend?
Do you provide landing-page recommendations?
Can you manage remarketing campaigns?
Do you provide keyword research?
How do you identify wasted ad spend?
How do you measure lead quality?
What happens if a campaign does not perform as expected?

Why Choose Scalabu Digital for Google Ads in Nigeria?

Businesses looking for Google Ads support can also consider a broader digital marketing approach rather than treating PPC as an isolated service.

Scalabu Digital is a Nigerian digital marketing company providing services across SEO, PPC, social media advertising, content marketing and web development. Its public company information specifically identifies PPC services and states that the company can manage Google-related paid advertising campaigns.

This broader approach can be useful when paid advertising needs to work alongside:

SEO
Website development
Content marketing
Social media advertising
Conversion tracking
Local search
E-commerce marketing

Scalabu Digital has also publicly shared Google Ads work involving keyword research, search-intent analysis, Google Tag Manager, Google Analytics 4, conversion tracking, campaign structure, responsive search ads and landing-page alignment.

Need Google Ads Management in Nigeria?

If your business is spending money on Google Ads but struggling to generate qualified leads or sales, the problem may not simply be the advertising budget. Campaign structure, keyword intent, conversion tracking, landing-page experience and ongoing optimisation can all affect performance.

Scalabu Digital can help businesses build and manage digital advertising campaigns designed around measurable business objectives.

Whether you need Google Search Ads, PPC campaign management, conversion tracking, SEO support or a broader digital marketing strategy, the team can assess your current position and recommend an appropriate approach.

Explore Scalabu Digital’s services to see how the company can support your digital marketing and advertising requirements.

Ready to discuss your campaign?

Contact Scalabu Digital to discuss your business, target audience, advertising goals and current marketing challenges.

You can also visit the Scalabu Digital homepage to learn more about its digital marketing services.

FAQs About Google Ads Specialists in Nigeria

1. What Is a Google Ads Specialist?

A Google Ads specialist is a digital marketing professional who manages paid advertising campaigns through Google’s advertising platforms.

Their work may include keyword research, campaign setup, ad creation, bidding, conversion tracking, optimisation and reporting.

2. How Much Does a Google Ads Specialist Cost in Nigeria?

There is no fixed price.

Specialists may charge a monthly management fee, project fee, percentage of advertising spend or another agreed arrangement.

The cost depends on the campaign’s complexity and the level of management required.

3. Is Google Ads Worth It for a Nigerian Business?

Google Ads can be useful when customers actively search for the products or services a business provides.

However, results depend on factors such as keyword selection, competition, budget, advertising message, landing-page quality and conversion tracking.

4. What Is the Difference Between PPC and Google Ads?

PPC means pay-per-click, a broader advertising model in which advertisers pay when users click an advertisement.

Google Ads is one of the largest platforms used for PPC advertising.

5. Can Google Ads Generate Leads in Nigeria?

Yes. Google Search Ads can target people searching for specific products and services.

The quality and quantity of leads will depend on targeting, search demand, competition, campaign setup, landing pages and conversion processes.

6. Should I Hire a Freelancer or Digital Marketing Company?

Both models can work.

A freelancer may provide direct access to one specialist, while a digital marketing company may provide access to multiple capabilities such as SEO, PPC, web development, content and analytics.

The right choice depends on the complexity of the business’s marketing requirements.

7. Can Google Ads and SEO Be Used Together?

Yes.

Google Ads can provide paid search visibility while SEO works toward organic search visibility.

Using both can give a business additional opportunities to appear when potential customers search for relevant products or services.

8. What Should I Measure in Google Ads?

Businesses should look beyond clicks.

Depending on the campaign, important metrics can include:

Cost per click
Conversion rate
Cost per conversion
Qualified leads
Sales
Revenue
ROAS
Search terms
Landing-page performance

The most useful metrics depend on the business objective.

9. Can Scalabu Digital Manage Google Ads for Nigerian Businesses?

Yes. Scalabu Digital provides PPC and digital marketing services and publicly describes its PPC offering as including Google advertising management.

Businesses can visit Scalabu Digital or contact the team to discuss their Google Ads requirements.