Finding the right SEO expert in Nigeria can be challenging. Businesses across Lagos, Abuja, Port Harcourt and other parts of the country increasingly depend on organic search to attract customers, generate leads and build long-term online visibility.
SEO involves much more than adding keywords to a website. Businesses may need help with technical SEO, keyword research, content strategy, on-page optimisation, link building, local SEO, e-commerce SEO, website architecture, Google Search Console, analytics and increasingly, visibility across AI-powered search platforms.
This guide highlights 15 SEO professionals working in or serving the Nigerian market. The list is intended as a resource for businesses researching individual SEO specialists rather than an independently verified ranking.
List of 15 SEO Experts in Nigeria
- Somtochukwu Ikwuazom Henry
- Oyejobi Adeola
- Nathan Ojaokomo
- Oyewale Oyelami
- Victor Ijidola
- Fredrick Eghosa
- Abdul Aouwal
- Christopher Ike
- Abiola Onasanya
- Wole Oduwole
- Chadrack Irobogo
- Iking Ferry
- Emmanuel Nwanze Awele
- Peace Olarewaju
- Onajite Omare
The professionals below have different areas of focus. Some specialise in technical SEO, while others combine SEO with content marketing, local search, e-commerce, digital strategy or broader digital marketing.
1. Somtochukwu Ikwuazom Henry: SEO and Digital Marketing
Somtochukwu Ikwuazom Henry is the founder of Scalabu Digital,a Lagos-based digital marketing and technology company offering services across SEO, digital advertising, content, web development, analytics and marketing automation.
SEO and Digital Growth
SEO is one of Somtochukwu’s key areas of expertise. Through Scalabu Digital, he provides search engine optimization (SEO), search engine marketing (SEM), PPC, Google Ads and Bing Ads management. His work can include keyword research, technical SEO, on-page optimization, content optimization, internal linking, indexing and improving organic search visibility.
He also works on digital marketing strategy, digital strategy and analytics, conversion rate optimization and web strategy, helping businesses connect traffic generation with leads, sales and measurable business outcomes.
Digital Advertising and Social Media
Scalabu Digital provides advertising and social media services across Facebook, Instagram, TikTok, Snapchat, Truecaller and programmatic advertising, as well as Outbrain advertising management. These services can help businesses reach targeted audiences, generate leads and promote products or services across multiple digital channels.
Content, Email and Customer Marketing
Somtochukwu also works across content marketing, content strategy, copywriting, blogging and article writing. Scalabu Digital additionally provides email marketing, email campaign management, SMS marketing, WhatsApp marketing and customer retention services, allowing businesses to attract and maintain relationships with customers.
Websites, E-commerce and Technology
His work extends beyond marketing into web design and development, e-commerce website development and mobile app development. Scalabu Digital also offers AI marketing automation and Tableau management, supporting businesses with technology, data and marketing efficiency.
Training and Digital Skills
Scalabu Digital also provides digital marketing, SEO, full-stack web development and technology training in Nigeria, helping individuals and businesses build practical digital skills.
Overall, Somtochukwu’s work combines SEO, advertising, content, technology, analytics and customer marketing. Through Scalabu Digital, he can help businesses improve their online visibility, attract and convert customers, develop digital platforms, run targeted campaigns and measure their digital performance.
2. Oyejobi Adeola: SEO and Organic Growth
Oyejobi Adeola is an SEO specialist based in Lagos who describes himself as having more than 10 years of SEO experience.
His work covers organic visibility, keyword ranking, traffic analysis, conversion tracking and SEO growth recommendations. He also identifies as the founder of NiveDigital.
Focus on Long-Term SEO
Adeola’s public profile emphasises ethical, Google-compliant SEO and long-term organic growth. His work includes helping businesses improve search visibility and generate enquiries through organic search.
Best Suited to Businesses Seeking an Experienced SEO Specialist
Businesses looking for an individual consultant can assess Adeola’s experience, case studies, client work and approach to organic search before deciding whether his services match their requirements.
3. Nathan Ojaokomo: SEO Content Strategy
Nathan Ojaokomo is a Nigerian SEO and content professional whose work focuses particularly on B2B and software-related content.
His 2026 guide to SEO experts in Nigeria describes his focus on B2B SaaS companies and bottom-of-funnel SEO content. The same guide explains that SEO specialists can be useful for businesses dealing with challenges such as technical SEO, content strategy and keyword targeting.
Combining SEO With Content
Content is an important part of modern SEO because businesses need pages that answer search queries while also helping potential customers understand their products or services.
A content-focused SEO specialist may therefore be useful to companies that need keyword research, search-intent analysis and content designed around specific stages of the customer journey.
Best Suited to B2B and Content-Led Businesses
Businesses with complex products, SaaS platforms or information-heavy buying journeys may find content-led SEO particularly relevant.
4. Oyewale Oyelami: Practical SEO for SMEs
Oyewale Oyelami, also known as Wale Marketer, is a Lagos-based digital marketing professional with an SEO focus.
Public information about his work highlights experience across on-page SEO, local SEO, content creation and digital marketing. A recent Nigerian SEO guide identifies him as a specialist working particularly with small and medium-sized businesses.
SEO for Small and Medium-Sized Businesses
SMEs often need practical SEO strategies that fit their available resources. This can include improving existing pages, targeting commercially relevant keywords, strengthening local visibility and creating content around customer questions.
Best Suited to SMEs
Businesses that need SEO combined with content and broader digital marketing can assess whether Oyelami’s generalist approach matches their needs.
5. Victor Ijidola: SEO and Content Strategy
Victor Ijidola is a content strategist and SEO professional whose work combines search optimisation with content marketing.
Public SEO industry coverage identifies him among Nigerian SEO specialists and highlights his work around content campaigns designed to generate search visibility.
SEO Through Content
SEO and content marketing increasingly overlap. A business may have strong technical foundations but still struggle to attract organic traffic if it does not publish useful content that addresses relevant search intent.
A content-led approach can therefore involve keyword research, topic selection, content development, optimisation and distribution.
Best Suited to Content-Driven Brands
Victor Ijidola’s profile may be particularly relevant to businesses that want SEO and content strategy to work together.
6. Fredrick Eghosa: Technical SEO and Content Strategy
Fredrick Eghosa, who presents his professional work as Eghosa, is an SEO and digital marketing strategist based in Lagos.
His website states that he has more than 10 years of experience in SEO and digital marketing and identifies technical SEO, content strategy and SEO training among his areas of specialisation.
Technical and Strategic SEO
Technical SEO involves the parts of a website that influence how search engines crawl, understand and index its pages. This can include site architecture, technical audits, on-page optimisation and analytics.
Eghosa’s public profile combines these technical areas with content and digital marketing strategy.
Best Suited to Businesses Requiring Technical and Content Expertise
Businesses with established websites may benefit from an SEO professional who can look at both technical foundations and the content strategy built on top of them.
7. Abdul Aouwal: Technical SEO and AI Search Visibility
Abdul Aouwal focuses on technical SEO, indexing, crawl optimisation and AI search visibility.
His website states that he has worked on more than 300 SEO and search-system projects and focuses on areas including indexing, crawl optimisation, site structure, internal linking, programmatic SEO and AI search visibility.
Technical SEO for Complex Websites
Technical problems can prevent otherwise useful pages from being discovered, crawled or indexed correctly.
A technical SEO consultant can investigate issues involving:
- Crawling
- Indexing
- Site architecture
- Internal linking
- Structured data
- Technical performance
- AI search visibility
Best Suited to Technically Complex SEO Problems
Businesses with large websites, technical SEO issues or indexing problems may need a specialist who can investigate the underlying causes rather than focusing only on keywords and content.
8. Christopher Ike: SEO for Businesses in Lagos
Christopher Ike is an SEO consultant who works with businesses looking to improve their visibility in Google and AI-powered search.
His website states that he has spent 10 years in SEO and has worked with businesses including Uphance, Adoric, SellTheTrend and Fixrunner. His stated approach focuses on white-hat SEO and organic growth.
Local and Organic Search
For businesses serving customers in Lagos, local SEO can be particularly important. Search optimisation can help businesses appear when potential customers search for relevant services in specific locations.
Best Suited to Lagos Businesses
Christopher Ike may be relevant to local businesses that need practical SEO strategies designed around organic visibility and customer acquisition.
9. Abiola Onasanya: SEO and Digital Strategy
Abiola Onasanya is an SEO specialist and digital strategy consultant based in Lagos State.
His public LinkedIn profile identifies him as an SEO specialist and digital strategy consultant. It also lists SEO Manager and Technical SEO certifications from Blue Array.
SEO and Digital Strategy
An SEO strategy should ideally connect with broader business objectives. Keyword targeting, content, technical optimisation and conversion paths all influence whether organic traffic contributes to business growth.
Best Suited to Businesses Combining SEO and Digital Strategy
Businesses that need search optimisation alongside broader digital planning can assess whether Onasanya’s combination of SEO and digital strategy fits their requirements.
10. Wole Oduwole: SEO and Digital Growth
Wole Oduwole is the founder of SEOGidi, an SEO company founded in Lagos in 2021.
SEOGidi states that Oduwole has more than 10 years of experience in SEO and digital growth and that the business focuses on research-led SEO for startups and businesses.
Research-Led SEO
SEO research can cover search behaviour, keyword opportunities, competitors, content gaps and the wider market before optimisation begins.
This research-first approach can help businesses understand what their potential customers are actually searching for before investing in content or technical changes.
Best Suited to Startups and Growing Businesses
Startups and emerging companies may benefit from an SEO strategy built around understanding their market, audience and search opportunities.
11. Chadrack Irobogo: SEO and Digital Marketing
Chadrack Irobogo is a Nigerian digital marketing consultant and SEO professional.
His public LinkedIn profile describes his work as helping local businesses drive valuable online leads and identifies him as a digital marketing consultant and SEO expert.
SEO for Lead Generation
For local businesses, SEO can be particularly valuable when search visibility is connected to enquiries and leads.
This may involve local search optimisation, content, website improvements and conversion-focused digital marketing.
Best Suited to Local Businesses
Businesses that depend on local customers can consider whether a local-search and lead-generation approach matches their goals.
12. Iking Ferry: SEO and Digital Growth
Iking Ferry is a Nigerian SEO professional and founder of Pulseford.
His website describes his work as covering SEO consulting and digital growth, with a focus on helping businesses improve their search visibility.
SEO for Business Visibility
SEO can help businesses build visibility around searches related to their products, services, locations and areas of expertise.
The effectiveness of a strategy depends on factors such as competition, website quality, content, authority and search intent.
Best Suited to Businesses Looking for SEO Consulting
Companies considering Iking Ferry can review his published work, experience and service approach before deciding whether his expertise fits their requirements.
13. Emmanuel Nwanze Awele: Local and E-Commerce SEO
Emmanuel Nwanze Awele is the founder and SEO specialist behind Awele SEO Agency.
His public profile identifies him as a verified SEO expert with more than five years of digital marketing experience. His areas of expertise include technical SEO, content optimisation, link building, local SEO and e-commerce SEO.
Local and E-Commerce Search
Local SEO helps businesses compete for searches connected to specific locations, while e-commerce SEO focuses on improving the visibility of products, categories and transactional pages.
These areas require different approaches from purely informational SEO.
Best Suited to Local and E-Commerce Businesses
Businesses selling products online or relying on customers in specific geographic markets may find this combination of skills relevant.
14. Peace Olarewaju: Local SEO
Peace Olarewaju is a Nigerian local SEO specialist whose public profile focuses on helping businesses improve their visibility in local search.
Her listed services include technical SEO, on-page and off-page SEO, local SEO, keyword research, SEO writing, landing-page creation and Google Ads.
Local Search Optimisation
Local SEO can help businesses target customers searching for products and services within a particular city or area.
Important areas can include:
- Google Business Profile optimisation
- Local keyword research
- On-page optimisation
- Location-focused content
- Reviews and reputation
- Local landing pages
Best Suited to Local Businesses
Businesses that rely on customers within specific Nigerian cities or regions may want to consider local SEO expertise when evaluating consultants.
15. Onajite Omare: SEO, Content and Website Strategy
Onajite Omare is a digital marketer, SEO specialist, writer and website designer based in Lagos.
Her website describes her work as combining SEO, content writing and website design, with particular experience in on-page and technical SEO.
Combining SEO With Website Development
SEO performance is affected by more than content. Website structure, usability, technical implementation and page experience can all influence how effectively a website performs in search.
A professional who combines SEO with website design can therefore approach optimisation from both the search and website sides.
Best Suited to Businesses That Need SEO and Website Support
Businesses building or redesigning a website may benefit from considering SEO during the development process rather than treating it as a separate activity afterwards.
Comparing SEO Experts in Nigeria
The SEO professionals featured in this guide work across different areas of search marketing.
| SEO Expert | Main Area of Focus | Potentially Suited To |
| Somtochukwu Ikwuazom Henry | SEO, e-commerce and digital marketing | Businesses seeking SEO and broader digital marketing |
| Oyejobi Adeola | SEO and organic growth | Businesses seeking experienced SEO consultancy |
| Nathan Ojaokomo | B2B SEO and content | SaaS and B2B businesses |
| Oyewale Oyelami | On-page, local SEO and digital marketing | SMEs |
| Victor Ijidola | SEO and content strategy | Content-led businesses |
| Fredrick Eghosa | Technical SEO and content strategy | Businesses needing technical and content expertise |
| Abdul Aouwal | Technical SEO and AI visibility | Complex websites and technical SEO projects |
| Christopher Ike | SEO and local business visibility | Lagos and local businesses |
| Abiola Onasanya | SEO and digital strategy | Businesses combining SEO and digital planning |
| Wole Oduwole | Research-led SEO | Startups and growing businesses |
| Chadrack Irobogo | SEO and digital marketing | Local businesses |
| Iking Ferry | SEO and digital growth | Businesses seeking SEO consulting |
| Emmanuel Nwanze Awele | Local and e-commerce SEO | Local and online businesses |
| Peace Olarewaju | Local SEO | Location-focused businesses |
| Onajite Omare | SEO, content and web design | Businesses needing SEO and website support |
The comparison shows that there is no single SEO model that fits every business.
Some businesses may need technical SEO. Others may need content production, local search optimisation, e-commerce SEO, link building or a broader digital marketing strategy.
What Does an SEO Expert in Nigeria Do?
An SEO expert helps businesses improve their visibility in search engines and attract relevant organic traffic.
Depending on the specialist, SEO services can include:
- Keyword research
- Search-intent analysis
- Technical SEO audits
- On-page optimisation
- Content strategy
- SEO content creation
- Internal linking
- Link building
- Local SEO
- E-commerce SEO
- Google Business Profile optimisation
- Website architecture
- Structured data
- Google Search Console
- Analytics and performance tracking
- Competitor research
- Conversion optimisation
The exact scope depends on the consultant or agency and the agreement with the client.
Why Do Nigerian Businesses Invest in SEO?
SEO can help businesses reach people who are already searching for their products or services.
Instead of relying entirely on advertising or social media, businesses can build organic visibility around searches that are relevant to their target customers.
Build Organic Visibility
A strong SEO strategy can help a website appear for searches related to its products, services, expertise and location.
Reach Customers With Search Intent
Someone searching for a specific product or service may already have a commercial need.
SEO allows businesses to create pages that address these searches directly.
Build Long-Term Search Assets
Unlike a campaign that stops when an advertising budget runs out, useful organic content can continue attracting visitors after publication.
However, SEO is not a guaranteed or instant source of traffic. Rankings can change because of competition, search-engine updates, technical issues and changes in search behaviour.
How to Choose an SEO Expert in Nigeria
Before hiring an SEO professional, businesses should look beyond claims such as “number one SEO expert” or “guaranteed Google rankings.”
1. Review Their Own Website
An SEO professional should be able to explain their own approach to search visibility.
Review their website, content, technical quality and search presence.
2. Ask for Relevant Case Studies
Ask for examples that are relevant to your business.
For example, an e-commerce company should look for evidence of e-commerce SEO experience, while a local service business may need someone experienced in local search.
3. Understand What They Actually Do
Clarify whether the consultant personally handles the work or delegates it to a team.
Ask about:
- Keyword research
- Content
- Technical SEO
- Link building
- Reporting
- Website changes
- Strategy
- Analytics
4. Ask How Performance Is Measured
SEO reporting should go beyond ranking positions.
Businesses can also monitor:
- Organic clicks
- Organic impressions
- Search visibility
- Qualified traffic
- Leads
- Enquiries
- Sales
- Conversion rates
- Revenue attributable to organic search
5. Be Careful With Guaranteed Rankings
No legitimate SEO professional can control Google’s ranking system.
Be cautious about guarantees of specific rankings or unrealistic traffic increases within very short periods.
SEO Expert vs SEO Agency in Nigeria
One important decision is whether to hire an individual SEO consultant or work with an SEO agency.
Individual SEO Expert
An individual consultant may provide direct communication with the person responsible for the strategy and implementation.
This can work well for businesses with a clearly defined SEO problem or smaller projects.
SEO Agency
An agency can provide access to several specialists covering different areas.
For example, an agency may combine:
- SEO
- Content marketing
- Link building
- Web development
- PPC
- Social media
- Analytics
- Conversion optimisation
This can be useful when a business needs SEO as part of a wider digital marketing system.
Scalabu Digital operates within this broader model, offering SEO alongside link building, web development, PPC, social media advertising and content marketing.
How Much Does SEO Cost in Nigeria?
There is no single standard price for SEO services in Nigeria.
SEO professionals may charge using:
- Monthly retainers
- Project-based fees
- Hourly consulting
- One-time SEO audits
- Per-page optimisation
- Monthly content packages
- Bespoke SEO packages
The cost can depend on:
- Website size
- Industry competition
- Number of target keywords
- Technical complexity
- Content requirements
- Link-building requirements
- Local SEO requirements
- E-commerce functionality
- Number of locations
- Existing domain authority
- Business objectives
Rather than comparing prices alone, businesses should compare the scope of work and expected deliverables
What Should an SEO Strategy Include?
A comprehensive SEO strategy may involve several connected stages.
Keyword Research
Identify the searches potential customers use and determine which keywords are commercially relevant.
Technical SEO
Check whether search engines can crawl, understand and index the website effectively.
On-Page SEO
Optimise titles, headings, content, URLs, internal links, images and other page elements.
Content Strategy
Create useful content around the topics and questions that matter to the target audience.
Authority Building
Develop relevant and credible external signals through appropriate link-building and digital PR strategies.
Local SEO
Optimise the website and business profiles for location-based searches where relevant.
Measurement
Track organic search performance and connect SEO activity with meaningful business outcomes.
Why Businesses Should Consider Scalabu Digital for SEO
For businesses that want SEO combined with wider digital marketing support, Scalabu Digital provides a broader digital marketing approach.
The company lists SEO, link building, web development, PPC, social media advertising and content marketing among its specialties.
Its recent published work also demonstrates how SEO can be connected with wider acquisition activities. A reported e-commerce project included search-intent research, on-page optimisation, product and category optimisation, local SEO, content marketing, internal linking, indexing and analytics.
This makes Scalabu Digital relevant for businesses that do not simply want a keyword report but need their website, content and acquisition strategy to work together.
Need SEO Services for Your Business?
Getting traffic is only one part of SEO. The bigger goal is to make your business easier to find when potential customers are actively searching for what you offer—and then turn that visibility into enquiries, leads and sales.
If you need SEO strategy, technical optimisation, content, link building, local SEO or a broader digital marketing system, Scalabu Digital can help you build a search strategy around your business goals.
Explore Scalabu Digital’s SEO and Digital Marketing Services and find the right approach for your business.
Ready to discuss your website and growth goals?
Contact Scalabu Digital to start a conversation about your SEO requirements.
FAQs About SEO Experts in Nigeria
1. Who is an SEO expert?
An SEO expert is a professional who specialises in improving a website’s visibility in search engines through areas such as keyword research, technical SEO, content optimisation, link building and search strategy.
2. Who are some SEO experts in Nigeria?
Professionals working in or serving the Nigerian SEO market include Somtochukwu Ikwuazom Henry, Oyejobi Adeola, Nathan Ojaokomo, Oyewale Oyelami, Victor Ijidola, Fredrick Eghosa, Abdul Aouwal, Christopher Ike, Abiola Onasanya, Wole Oduwole, Chadrack Irobogo, Iking Ferry, Emmanuel Nwanze Awele, Peace Olarewaju and Onajite Omare.
3. How do I choose an SEO expert in Nigeria?
Look at relevant experience, case studies, technical expertise, communication, reporting, pricing and the specific SEO services included. Choose based on how closely their experience matches your business requirements.
4. How much does SEO cost in Nigeria?
There is no universal SEO price. Consultants and agencies may charge monthly retainers, project fees, hourly rates or bespoke packages. The cost depends on the website, competition, scope and amount of work required.
5. Can an SEO expert guarantee Google rankings?
Businesses should be cautious about guaranteed rankings. Search-engine rankings depend on many factors outside an SEO professional’s direct control.
6. Is SEO better than Google Ads?
SEO and Google Ads serve different purposes. SEO focuses on organic search visibility, while Google Ads provides paid search placement. Businesses may use either channel or combine both depending on their goals and budget.
7. Can Scalabu Digital help with SEO?
Yes. Scalabu Digital lists SEO and link building among its services and also provides web development, PPC, social media advertising and content marketing.
Businesses can explore Scalabu Digital’s services or contact Scalabu Digital to discuss their SEO and digital marketing requirements.
